From The Choice by Eliyahu M. Goldratt

I definitely want to live a meaningful life—a full life—and so does everyone I know.

I’m also aware that even though people want to live a full life, most people don’t achieve it.

“Why is it so difficult for people to admit that they don’t want an easy life?” he asks.

“Because, they do want an easier life, and living a meaningful life is so difficult to reach.”